About the Author/Instructor
As both a branding and marketing expert, Barry Silverstein brings exceptional qualifications to
this subject. Silverstein has over thirty years of experience in branding and marketing. He
founded and ran Directech, Inc., an award-winning direct marketing agency for twenty years,
where he worked with leading technology and financial brands. He also held senior management
positions at Epsilon, a database marketing firm, and Arnold, a major ad agency.
Mr. Silverstein is the author of six business books. He wrote three books for the Collins Best
Practices series of management books for small business, and two books about Internet marketing,
Business-to-Business Internet Marketing and Internet Marketing for Information Technology
Companies. While at Arnold, he co-authored the McGraw-Hill book, The Breakaway Brand.
Silverstein, a professional writer and marketing consultant, is a contributing writer to
Brandchannel.com, the world’s leading online branding forum. He consults with small business
owners on branding and marketing issues through the Small Business Center of a technical college
in Asheville, North Carolina, where he resides with his wife and three dogs.
How to Participate in this Course
Enroll and start learning today! All course materials will be available when you start the
class, so you don't have to wait for weekly lessons and you can truly learn at your own pace.
You don't have to be online at any set time; study at your leisure from the comfort or your home
The course curriculum will include tutorial lessons, suggested readings, and optional
homework activities. If you are taking the class for enjoyment or self-enrichment, homework is
optional but participation is encouraged. Students who approach online learning as an adventure
and actively participate will derive the most benefit and enjoyment from online learning.
Homework projects, if completed satisfactorily, will earn Extra Credit points which will be
added to your Final Exam score and may increase the overall grade you earn in the course.
Handbook provides useful information on how to make the most of your online learning
experience at KSURF's Virtual University. Refer to this guide for helpful tips on how to access
classrooms, post homework, and answers to most frequently asked questions.