In this course, students will learn how to develop a marketing plan. A marketing plan is essential to the success of any business: it is a blueprint as well as a problem-solving document that will help you identify and use your resources to achieve your marketing goals and objectives. For newcomers to the field of marketing, this course will serve as a practical guide to the basics of developing a plan. It will reveal what you must know to develop a strategy, focus on key elements, analyze and research the market, understand the Profit and Loss statement, forecast trends, and how to market a product or service successfully. Curriculum:Five week course. No prerequisites. No textbook required.