Writers and web designers alike will benefit from this indepth course on writing for the Web. The course focuses on grammar and style as well as content and presentation. It will not teach you how to write but will help you apply what you know about writing to the online world.
Content is what draws people to your Web site; yet, Web surfers are critical and impatient. Research has shown that if you do not capture a visitor's interest in the first 11 seconds, they will click on to another site. In this course, you will learn a variety of writing techniques which will give your online content more sparkle and greater value to your audience. In addition to grammar and style, elements such as type- face, page layout, and graphic design will be examined. The course will also discuss how to organize your information, using words and categories that make sense to readers, limiting each paragraph to one main idea, and providing the right amount of information.
Curriculum: 5 week course. No textbook required. No prerequisites. All students may enroll in this course.