As both a branding and marketing expert, Barry Silverstein brings exceptional qualifications to
this subject. He has over three decades of experience in branding and marketing. He
founded Directech, Inc., an award-winning direct marketing agency which he ran for 20 years,
working with leading technology and financial brands. He also held senior management
posts at Epsilon, a database marketing firm, and Arnold, a major ad agency.
Mr. Silverstein is the author of six business books, including three for the Collins Best
Practices series of management books for small business, and two books about Internet
and Business-to-Business Marketing. While at Arnold, he co-authored the McGraw-Hill book, The Breakaway Brand.
Mr. Silverstein consults with small business
owners on branding and marketing issues through the Small Business Center of a technical college
in Asheville, North Carolina, where he resides with his wife and three dogs.