As both a branding and marketing expert, Barry Silverstein brings exceptional qualifications to this subject. He has over three decades of experience in branding and marketing. He founded Directech, Inc., an award-winning direct marketing agency which he ran for 20 years, working with leading technology and financial brands. He also held senior management posts at Epsilon, a database marketing firm, and Arnold, a major ad agency.
Mr. Silverstein is the author of six business books, including three for the Collins Best Practices series of management books for small business, and two books about Internet and Business-to-Business Marketing. While at Arnold, he co-authored the McGraw-Hill book, The Breakaway Brand.
Mr. Silverstein consults with small business owners on branding and marketing issues through the Small Business Center of a technical college in Asheville, North Carolina, where he resides with his wife and three dogs.
Barry Silverstein teaches the following course at KSURF:
• How to Brand Your Product or Company
